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Sunday, October 25, 2009

French fashion label: Swildens

I've just discovered this French fashion label on DesignersBlock and I love it!
Swildens is the baby of French stylist Juliette Swildens who had already launched French maternity label 1 et 1 font 3, a few years ago. And well, Juliette is not anyone...I mean she didn't come to fashion by chance. She is the daughter of one of Bonpoint co-Founders (Bonpoint's backstage event mentioned here) so with such a legacy, she was bound to do something wonderful.

The Swildens collection is very cool...think gorgeous casual pieces made in cotton, linen and natural hues with a touch of rock'n roll.
My favourites are their Woolen beanies, the great little black dress with a rock'n roll attitude, harem trousers which I'm dying to get to Steve's despair (but then harem trousers are super comfy), cool long sweat-shirt to hang out at weekends and their vintage t-shirts revisited with iconic images of the Rolling Stones, Blondie and AC/DC...

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