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Tuesday, April 5, 2011

Moodboards by Aurora

We've started the second round of interviews for these two positions which is not an easy task because the first 10 candidates we selected were all great people with a nice personality/work ethic and good experience. To help me to narrow down to the best two, the four candidates selected for the second round, have been asked to put together a marketing proposal and to write a press release on House Doctor's new collection. Initially, I wanted to ask them to put together a moodboard because I felt, it was the easiest way for them to express how they perceive our brand (plus it was a fun exercise) and for me to see how creative they were. However Steve felt that although I do moodboards on a weekly basis, it may be too complicated for them (guess who is the creative type in our family :-)...so imagine how happy I was when Aurora presented me this morning these two beautiful, inspiring and summery moodboards....
What do you think?


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